Recently, the three-network integration that has been quiet for a long time has once again entered people's field of vision. On the last day of the military parade, the General Office of the State Council issued the "Triple Network Integration Promotion Plan". The "Proposal" proposed that the tasks of the pilot phase of the three networks integration have been basically completed, and the two-way entry of radio and television and telecommunications services has been expanded to the whole country and the essence. Sex work. Judging from the current comments on WeChat, Weibo and other online, everyone does not seem to have a "cold". Some people think that the content of the "solution" lacks new ideas, and some even express pessimism. They believe that departmental interests are hampering "two-way entry" and other issues. It has not been substantially resolved, nor has it set a timetable for comprehensive promotion. The road to integration of the three networks is still very long.
From 1998, the concept of triple play was proposed. In 2010 and 2011, the first batch and the second batch of three-network integration pilot areas were announced. 54 regions and cities joined the pilot ranks, and this year’s comprehensive advancement, 17 years The integration of the three networks has made some progress, but the progress is not satisfactory. As of July this year, the number of IPTV users reached 39.937 million, more than five times more than the initial 6 million. This is the most impressive result of the triple play, but compared with the total of 208 million Internet broadband access users of the three basic telecommunications companies, it still appears to be slightly less, which means that there are only one family of 5 fixed broadband users. Access to IPTV; the shipments of smart TVs and smart set-top boxes have been suddenly increased, but they were finally suppressed by the SARFT’s control over “content infringement”; the “big brother” in the radio and television department – China Radio and Television Network Co., Ltd. ( Radio and TV State Grid), which was dragged down for four years, was established last year. The national “one network” of broadcasting and television has also been delayed.
The reason for the slow progress in the integration of the three networks is mainly due to the persistence of interest disputes between industry departments and departments. IPTV is the most typical product of the current triple play, and it is also the information consumer product that the people like to see. However, because it has the same attributes of cable TV, it is bound to divert some cable TV users, so that the traditional income of radio and television enterprises will be reduced accordingly, and it will naturally touch the "neural" of the radio and television system. Therefore, in the three-network integration pilot in the past five years, many local radio and television organizations and cable TV network operators have fully utilized various industry management regulations to restrict or limit the development of IPTV services.
Furthermore, the issue of the distribution of interests of broadcasting and television itself has always existed in the promotion of IPTV. At first, the national IPTV license was only owned by China Internet TV station CNTV (CCTV International) and Shanghai Radio and Television Station BesTV. BesTV has taken a step forward with its good relationship with telecom operators. However, after the joint venture between CNTV and BesTV in 2013, the national license of BesTV was basically lost. Falling in love with TV is the national unified central integrated broadcast control platform mentioned in the "Program". It stands to reason that the love of TV with the "Shang Fang Bao Jian" has a unique policy advantage, but in fact, IPTV is often used by local TV as its opponent. IPTV in the pilot areas is also often strongly resisted by local radio and television.
If the above problems are not effectively resolved, the future of the three networks will not be flat. The integration of the three networks into the country also requires more effective and effective strategies for breaking the game. What is more vigilant is that if the broadcasting and telecommunications industry only pays attention to the immediate interests and does not carry out good cooperation and innovation, then it will be The rising Internet army is defeated. In recent years, the Internet companies that represent the most advanced industries for advanced productivity and technological service innovation have brought a strong impact to the broadcasting and television and telecommunications sectors. For the telecom industry, OTT services such as WeChat continue to erode the traditional voice and short MMS market of telecom operators; for broadcasting companies, Internet TV boxes such as Xiaomi and LeTV are directly bypassed because of their low price and good user experience. Cable TV and IPTV, in the future, relying on the administrative measures of the State Administration of Radio, Film and Television to remove the Internet TV box, it is definitely not feasible.
Therefore, the two departments of broadcasting, television and telecommunications should join hands, not only to cooperate to strengthen the IPTV product, but also to innovate and develop more popular three-network integration new business models and new business models to maximize the market. Demand, seeking new growth points. The "Program" also specifically proposed to effectively promote the development of related industries, vigorously develop emerging cultural industries such as digital publishing, interactive new media, and mobile multimedia, and promote the consumption of digital cultural content such as animation games, digital music, and online art. Wu Chunyong, editor of the three-network integration expert and editor of the integration network, believes that in addition to the above points, radio and television and telecommunications companies can also add value-added services such as pension, education and e-commerce to IPTV. There are more than 200 million old people in China, and the elderly are faithful to television. Users are more likely to carry out value-added services such as medical care, first aid, and e-commerce around the elderly.
In any case, the issuance of the "Program" shows the country's strong determination to promote the integration of the three networks. Nowadays, the state has successively proposed major strategies such as “Broadband China”, promoting information consumption to expand domestic demand, and “Internet +” action plan. The integration of the three networks is no longer a matter of several industry sectors, but a systematic project jointly promoted by the whole society. The common people have the right to obtain the free choice of multiple operators to access broadband, and have the right to receive IPTV, a convenient, fast and content-rich three-network convergence product. Don't curb the growing demand for information consumption of ordinary people because of departmental barriers, and it should not hinder the country's efforts to promote economic transformation and upgrading because of the interests of the department.